Spread more love this Valentine’s month by pledging support for children with life threatening illnesses by purchasing a “get better” plush gift.

Valentine's Day is typically considered a time for expressions of “romantic love” and as the day approaches let us re-direct our focus to those who can benefit from the power of hugs.

In celebration of being a beacon of hope for three decades, Toys R Us SA has partnered with Reach for a Dream Foundation with a special range of cuddly teddy bears.

These soft plush toys are available in a variety of characters at Toys R Us stores nationwide and will bring new meaning to the “gift of giving” where thousands of terminally ill children are set to benefit from the sale of these bears.

“We believe in the power of hugs and the simple comfort of having a furry friend by your side when you are ill in hospital could make a life-changing impact on the children,” says Nicole Jansen Van Vuuren, marketing manager Toys R Us & Babies R Us SA.

Customers have the option of either buying a bear, where R5.00 is donated to the Foundation or they could donate the bear directly to the Foundation where the team could distribute them to several sick children in various hospitals. A tag attached to each bear including a special message for the child receiving it can also be completed by the donor. 

“This is a symbol of hope and joy for kids who are facing challenging circumstances and we encourage our customers to support this wonderful initiative,” adds Van Vuuren.