East Coast Radio partnered with Toys R Us & Babies R Us to pay tribute to the late Nelson Mandela by giving back to four underprivileged schools on 18 July 2019, Mandela Day.
Late last year, the station ran its’ annual Toy Story CSI campaign that saw over 10 000 new toys donated and over R1.2 Million Rand raised through the 12-hour long corporate day.
This Mandela Day East Coast Radio visited the four rural schools, identified by the Department of Education; Mqongqotho Primary School, Mqhathi Primary School, Jabulani Primary School and Maria Memorial School who benefitted from the contributions made through Toy Story. From infrastructure, toilets, kitchens and a library.
It was “Giving back through Toy Story on #MandelaDay” in reflection of Madiba’s life and legacy. East Coast Radio’s Station General Manager, Boni Mchunu said that she was so proud to see ECR making a tangible difference to schools in KZN.“Today has been nothing short of heartwarming. Apart from the donations made during Toy Story 2018, Toys R Us and Babies R Us, The Department of Education, ECR staff and presenters were also present to contribute their 67 minutes by installing libraries, assisting with paint work, providing a feeding scheme and playing a game of soccer with the kids. Today is all about remembering Tata Madiba and making enduring change,” said Mchunu.
Nicole Jansen Van Vuuren, Marketing Manager at Toys R Us Babies R Us said that they could not be more excited to see the impact that the donations made on through Toy Story has made. “Today is an incredible day. We are so proud to be partnered with East Coast Radio for Toy Story 2018 and to be here to see the difference that was actually made to the school is something special. Thank you, KZN and thank you, East Coast Radio,” said Jansen Van Vuuren. All four schools also received stationery packs provided by Freedom stationery to help them pave their way to a brighter future.
East Coast Radio would like to thank the people of KZN who have contributed towards the Toy Story 2018 campaign, the rebuild of these schools would not be possible without their donations. KZN’s NO.1 Hit Music Station now looks forward to a bigger and better Toy Story 2019 campaign.