It’s the season of giving and you can join Toys R Us & Babies R Us South Africa spread some much needed joy and cheer to needy children throughout the country.

The Toys R Us & Babies R Us annual “Gift of Play” charity drive provides an excellent opportunity for those wanting to make a difference by bringing smiles to the faces of thousands of underprivileged children during the holiday season.

Through the “Gift of Play” campaign, customers are able to purchase and donate toys at participating Toys R Us and Babies R Us stores nationwide.

The symbolic “Gift of Play” Christmas trees, containing tags, which include the profile of each child in need, have been positioned at the entrance of each store. The tag specifies information such as the age and gender of the child. Customers are encouraged to select a tag and an appropriate gift according to the information provided. The gift along with the tag can thereafter be handed in at the information counter. In addition, all toys donated will be wrapped in store and delivered to the chosen charity.

 “This is indeed a Christmas tree with a difference. Selected stores have identified deserving charities in their respective areas and will make every effort along with the generous contributions from our customers to make this Christmas most memorable for these children,” says Nicole Jansen Van Vuuren, marketing manager Toys R Us & Babies R Us South Africa.

The initiative, now in its fifth year, aims to benefit 30 charities this year, which will be hand delivered to the various organisations across South Africa.

“Many of the recipients are children who have experienced various levels of hardship and challenges – most of whom have never received a wrapped gift all their life. With the help of our generous customers, The Gift of Play makes this possible and fills these children’s hearts with immense joy,” added Van Vuuren.

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